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Isarii

Isarii

Male, 30 years old, lives in Oregon, United States

Isarii

The Elder Scrolls Online has a troubling marketing scheme behind the release of its latest, blatantly overpriced cash shop item.

The Increasingly Troubling Monetization of The Elder Scrolls Online
errantpenman.com
Two months ago I penned a fairly exhaustive overview of the more egregious avenues of contemporary MMO …
Alucardo
  • May 26, 2016, 10:20:31 PM
Alucardo

Really nice, well-written article, and one which I completely agree. I used the new mount on PTS a while ago and loved it - I wanted to own it when it came out, but there was absolutely no solid information on how much it would cost. I figured it'd be around the 2,500-3,000 mark which I was alright with. Especially considering the work and detail that went into this item.

So it appears on my screen today, as a short limited time deal for 4k crowns. After playing with it on the PTS and not knowing if and when it would be back I felt compelled to buy it there on the spot.

This mount was available on the Thieves Guild PTS, so it's been around for a while. They had ample time to prepare us for what it was going to cost, but no, they waited until the very day of release, causing people to run around in panic and burn holes in their wallets in fear of missing out. The rest just complained on the forums.

I really don't mind it being 4k - it's the fact that those who were thinking about buying it were really put on the spot today.

But yeah, for that price they could at least throw in some riding training along with it. That would have gone along way, and probably chilled people out a little as they'd be getting more bang for their buck.

Elloa
  • May 26, 2016, 10:48:38 PM
Elloa

Very nice article - Personally I don't mind. If its cosmetic stuff, I really don't care about the price, or about the commercial tactic to lure people to buy it. There is nothing dishonest in this method, and people should be smarter than that. If someone feel forced to purchase a online mount (that is only cosmetic) that person has an issue. Can't resist the Hype, can't refrain to purchase the newest "COOL" thing? Too afraid to miss out something absolutely useless? - The responsibility is entirely, 100% on the buyer. If you don't want use the money, don't use the money and learn to be happy with simple things.

Isarii
  • May 26, 2016, 10:57:10 PM
Isarii

It's easy to dismiss it as "having issues", though that incorrectly gives the impression that these sorts of feelings and behaviors are limited only to a dysfunctional few and not as widespread and common as they actually are.

 

I don't think that makes a difference, though. Even if I admit that these are just people with issues, does that make it okay for a company to structure their marketing around taking advantage of them?

Gyudan
  • May 26, 2016, 11:05:57 PM
Gyudan

The Thieves Guild has been running this game since January 2015.

aldriq
  • May 27, 2016, 9:52:29 AM
aldriq

Besides all the valid points raised, does it even make economic sense? A mount as good-looking as this one may well probably sell more at a cheaper price over a longer period of time... Companies seem to ignore the economic reality of people's budgets sometimes.

MajorDegree
  • May 28, 2016, 7:15:23 PM
MajorDegree

Can you blame em? This game was supposedly a subscription based game. They get desperate.